Duurzame Jonge 100

The Sustainable Young 100 (DJ100) is a search for 100 of the most innovative and inspiring young leaders in sustainability in the Netherlands.

Responsible for the PR campaign for the annual Duurzame Jonge 100, writing and distributing press releases.

Secured €100,000 worth of media exposure, including an exclusive partnership with Dutch newspaper Trouw for publication of the list and interviews with nominees.

Achieved additional coverage on radio stations (e.g. FunX, NOS) and in magazines such as Quest.